The Electric Car

Some years ago a movie called "who killed the electric car" came out. This movie exposed the failed attempt of General Motors in their 1996 release of an electric car (the EV-1). In the movie / documentary frustrated customers (who fell in love with their test product) made extraordinary efforts to prevent GM from retrieving the car from the market.Now, 12 years later we face a different reality. Oil prices are up and the market consensus is that they will stay up. People are more "enviro-conscious". And battery technology has come a long way.Since I am writing from Israel I thought it would be appropriate to present the highest profile greentech project in this land (and perhaps one of the most ambitious greentech projects in the world). Shay Agassi is a well respected entrepreneur who was involved in the software giant SAP. He presented (and leads) this project to the Israeli government and to Renault-Nissan and "Project Better Place" was born.

This project intends to build a network to allow for electric cars to charge in public places as well as special stations to interchange batteries. Project Better Place coordinates efforts between government, car manufacturer and battery OEM to establish the first big scale market test for electric cars.

The best way to understand this innovative business model is to "hear it from the horse's mouth". Here is Shay Agassy presenting his "baby' in Washington...



It takes guts to jump into this kind of venture. I don't know if Project Better Place is going to succeed, it certainly has its great obstacles to overcome before we see concrete results.

One thing is certain, whoever allows the world to significantly reduce its oil dependency and the political and economical consequences that this implies will be paraded as a savior and a hero (for most nations).

Reporting directly from the holy land I sign out for now and say "SHALOM" !

Two Great Proofs

Dear friends:

If you are ever going to take 17 minutes to watch a video on the internet, I encourage you to see this one. It is the most compelling call to embrace greentech and a view into the potential business oportunity that it represents.

If you have problems starting the video go to this link http://www.ted.com/index.php/talks/john_doerr_sees_salvation_and_profit_in_greentech.html

The other interesting piece of information is an article I found on the main page of Yahoo! this very morning. While 99.9% of the news about the economy are grim, this is what Yahoo! jobs reports:

http://hotjobs.yahoo.com/career-articles-the_new_power_jobs-449

Are you convinced yet!?

As always I say SHALOM !

The Greentech Wave

If you open any major newspaper on any given day you will find the signs of the Greentech Wave. Let's take today's NY Times as an example.

On the main section of the newspaper there are two advertisements, one full page each.

The first one is for Sharp Solar Systems, in which Sharp claims to be responsible for 1/4 of the solar world production. I believe six months ago this same advertisement space was used to promote Sharp's flat panel TVs!.

The other advertisement is from The Pickens Plan. This is a very famous Texas Oil Entrepreneur who established a fund with $4 billion under management and is proposing a 10 year roadmap to replace one third of foreign oil imports with local wind energy and natural gas.

Today's NY Times also has two very telling articles. It is important to note that both articles are in the Business section (not under technology, or science).

The first one is entitled "Europeans Reconsider Biofuel Goal" and talks about the disadvantages of biofuels and how this alternative may be contributing to deforestation, which speeds climate change, and helping force up food prices.

The other article talks about a "Large Solar Energy Array Set for G.M. in Spain". It announces the installation of the largest rooftop array of solar panels which will generate 12 megawatts of power.

So? you say. Why should we consider this important?.

I believe this are the signs of a major trend. This trend is reflected at several arenas.

(1) People are concerned on a personal level. A growing number of people are considering a change in their consumption habits in order to respond to the growing cost of fuels or just because they became more environmentally aware. Therefore, you have a waiting list of 3 months to buy a Toyota Prius (the most fuel efficient car in the market today).

(2) Companies are shifting their image and channeling resources to greentech. No major company is willing to risk the possibility of being left behind in this new market. Same as Sharp is boosting their solar business, GE is very concerned to stay on top of any and all developments in energy generation to keep their lead. Even the traditional oil companies are making big noise about their greentech efforts. Take BP Oil as an example, they say in their website that "BP Alternative Energy is giving the world a choice of low-carbon power solutions"

(3) Major economic players are creating their vehicles to jump into the greentech wave. Like Mr. Pickens there are other major players looking for opportunities. Sir Richard Branson the famous serial entrepreneur has launched Virgin Green Fund. If this efforts are intended to help "mother earth" or they are purely business opportunities is impossible to tell, the end result is the same: a major wave is being created.

Conclusion: I see a major change that will create a whole new industry. Like in the early stages of Internet there are several players that will be filtered out. But, overall the field is green (in both senses) and the crop is yet to be harvested. Those who jump into this trend early enough will have the better chances to profit from its energy. Finally I leave you with a cordial "Shalom"