The economy is going down the drains, oil prices are also coming down. Does this mean the end for alternative energy? Are people going to be so submerged in survival mode that they will forget what got them there in the first place? Perhaps.
I do believe in the next 5 years we will see fundamental changes in the way we live. I am not sure what those changes will be, I have a feeling the transition is going to be a painful one. The market values will shift from the more superfluous goods and services (i.e. electronic gadgets and fashion) to others more basic ones (i.e. food and energy).
So, if energy becomes a more precious good then we will certainly shift into renewable energy, right? Not so fast, there is a "Tipping Point" to make the shift from fossil fuels into alternative energy, and the odds are against us.
When resources are scarce it is more difficult to decide on a strategy that requires an up front payment even if this strategy is more convenient over time.
If you offer two plans for certain service: plan "A" consist of monthly payments of $10 (for one year total $120); under plan "B" you just make a single $102 payment at the beginning of the year (a 15% discount!). I am sure people with fewer resources will select the monthly plan more times than the "B" plan, simply because it is easier to deliver $10 each month that it is to come up with the full $102. Only if you have the $102 easily available and you are smart enough to calculate the 15% difference (which is more than what most investments return on capital in today's market!), then you will chose plan "B".
Alternative energy requires an up front "investment" to develop new technology, to create new infrastructure and to change certain patterns in the market and in consumer behavior. The current oil thirsty system needs no change in the short term, only when oil becomes scarce enough, then we shall see the high cost of staying in this path. Its like having plan "A" with the last month's payment at $200 (rather than $10) and no right to renew!
For the time being the oil barrel has dropped from the $140 level to the $60 level. Oil, as any other product, follows the laws of supply and demand (as demand dwindles, the price drops). What some people don't realize is that supply and demand work for infinite availability products (subject to cost of production), oil has a very clear limit (when the end of oil is near, even if demand is low, prices will soar). Another peculiarity about oil is that, as the price decreases, oil supply decreases as well. Some sources of oil are too expensive to operate at $50 a barrel. This works against the cause for alternatives, as the supply diminishes, new sources become cost effective and reduce the impact of the diminishing supply.
What shall we do (we = humanity)??. We should have a plan!
Only by having a plan we can counter the INERTIA of the masses (and right now the inertia points towards more oil dependency).
Mr. T. Boone Pickens has a plan (recently featured in CBS's "60 minutes"), to generate wind power and use natural gas for vehicles (for pros and cons on The Pickens Plan go to Wind Energy).
In Israel and now in Australia, Shai Agassi has a plan to deliver electric cars, coordinating between government, car manufacturers, battery manufacturers and creating a "plug in" infrastructure (for more on this go to The Electric Car).
My plan is to find investment opportunities in Greentech. Opportunities with the best technology, the best management and the best business plan I can find. And hope they will make it big and create a better environment and at the same time give me a hefty return on my investment.
What is your plan?!
Until next week, SHALOM!
